Forgotten Sears Tractors: Revolutionizing Farming
Tractor Sears: The Forgotten Revolution in Farming Did you know that Sears, Roebuck and Co., the retail giant famous for its mail-order catalogs and affordable household goods, once played a significant role in transforming American agriculture? While largely forgotten today, the story of Sears tractors offers a compelling case study in how a shrewd business strategy revolutionized access to agricultural technology during the early to mid-20th century. Instead of manufacturing tractors themselves, Sears employed a strategic partnership model, collaborating with established manufacturers like International Harvester and the Peru Plow Company....